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Study Plan

This program, which is presented below, will take effect from 2017-2 for first semester students

 First Semester

Marketing Fundamentals

Mathematics I


Institutional Philosophy

Henry Didón Course

Oral And Written Communication

English I

Second Semester


Matematics II

Research Methodology


Creativity and Innovation in Marketing

Basic Accounting

English II

Third Semester

Product Estrategy

The Sociology of Consumption

Statistics I

Theologycal Culture

Financial Mathematics

English III

Fourth Semester

The Psychology of Consumption

Statistics II

Administrative and organizational Theories

Costs and Budgets


English IV

Fifth Semester

Distribution Channels Strategies

Qualitative Marketing Research 

Advertising and Public Relations


Polítical Philosophy

English V

Sixth Semester

Sales Promotion and Merchandising

Quantitative  Marketing Research 

Opcional Institutional Course

Furher  Course I

Complementary Optional Courses I

English VI

Seventh Semester

Constitutional and Labor Law

Branding I – Branding Strategy

Sales Management 


Furher Course II

Complementary Optional Course II

Eighth Semester

E-Business (In English)

Branding II - Brand Measurement

Entrepreneurship and Business Plan 

Further Course III

Complementary Optional  Course III

Ninth Semester

Data Mining

Strategic Marketing Management (English)

In- Depth Course  IV

Complementary Optional course IV


Note: Below the table of the 2017 Curriculum that goes into effect from 2017-2 for First Semester Students. The 2010 Study Plan, applies to students who enrolled in the marketing program before the second academic semester 2017-2

 Table Curriculum 2017-2

 Table Study Plan  2010