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Directors and Professors

 

HUMBERTO MARTINEZ CRUZ

Fotohumberto

 

 

Dean:

Master in Integrated Management Systems of the University of La Rioja, Madrid (Spain); Internal Auditor in Quality Management Systems ISO 9001, ISO 14001, OHSAS 18001 of Bureau Veritas Business School, Spain; Specialist in Marketing Management; Marketing Professional at the Jorge Tadeo Lozano University; and Professional Advertising and Design Technician.

He has been an external consultant for Mipymes on marketing, sales, customer service, marketing auditing and communications at the Center for Innovation, Consultancy and Entrepreneurship (CICE) of EAFIT University; Marketing Manager at Osram Región Andina; Marketing Manager at Corbanca; graduate and undergraduate professor at the universities Santo Tomás, Jorge Tadeo Lozano, Sergio Arboleda, La Salle, among others; and author of different publications such as “El arte de seducir”. Merchandising, and The art of influencing. Sale promotion.

Among its recognitions are:

Finalist as Best Marketing Professor of the P & M Magazine in 2017.

Included in the list of Business Leaders 2011 of the magazine La Nota Económica.

Awarded as Outstanding Graduate from the Marketing Faculty of the Jorge Tadeo Lozano University in 2011.

Winner in 2009 and 2010 of the award of the Manager Magazine that recognizes the 100 most successful managers in Colombia.

He is an environmental spokesperson in Colombia, Peru and Ecuador with important contributions in mass, audiovisual and written media

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KATHERINE LEYVA VALLEJO
FotoKaterine
 

Coordinator of the Knowledge Areas of the Faculty and Leader of Practices

Marketing Fundamentals

Creativity and innovation professor

 

She holds a Master’s in Strategic Marketing Management and has studies in Integral Management from the Nuestra Señora del Rosario University and she is a professional graduated from the University of Bogotá Jorge Tadeo Lozano. She is an expert in planning, developing and managing marketing plans, organizational communication and corporate image. She has a long professional career in the private sector, and in national and multinational companies, as well as in the public sector. She has wide work and consulting experience on business issues and comprehensive experience in various sectors of economic activity, with a special meaning within the concepts of corporate social responsibility. She is currently the academic coordinator of the School of Marketing at the Universidad Santo Tomas, and is a professor and leader of the Creativity and Innovation Research Group at the same school. She has been teaching for nearly 16 years at universities such as Tadeo Lozano and La Salle, among others.

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JAMES PAUL LINERO BOCANEGRA
Fotojames
 

Curriculum, Self-Assessment and Accreditation Leader.

International Mobility Leader

Logistics and International Distribution Management.

Market Research II Porfessor

Professional in International Trade, Specialist in Formulation, Management and Evaluation of Development Projects and Master in International Relations. With university teaching experience of more than 22 years. Likewise, he has held administrative positions at the Academy and in companies in the Colombian maritime and port sector. His professional and work experience has allowed him to offer a more comprehensive perspective and horizon in the training of the chairs he teaches.

He has been a professor in undergraduate and graduate programs and works as a teacher at the Faculty of Marketing, leading curricular processes, where he has also developed research on topics of interest such as E-Commerce, Territorial Marketing and Retail. He is currently leading the Retail Research Seedbed and has guided lectures, in Spanish and English at various university institutions, with topics related to Relationship Marketing, Distribution Channel Strategy, Market Research, International Business, International Marketing, International Relations, Geopolitics, International Economic Integration, Logistics, International Distribution and Foreign Trade among others.

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LUIS FERNANDO BOTERO
FotoLuisfernando
 

Leader of Social Projection and Entrepreneurship

Professor of Market Research II , E - Bussines Professor

He holds an MBA - Magister in Business Administration, with Specialization in Marketing Management. He has extensive experience in the areas of Marketing and Trade Marketing for over-the-counter pharmaceutical products and is a professor linked to the school of marketing facilitating the academic spaces of marketing and sales. He is also coordinator of entrepreneurship and Social Projection

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JOHANNA ZITZMANN B.
Fotojohanna
 

Student Accompaniment Teacher

Basic accounting

Professor of Administrative and Organizational Theories

  

She is a business administrator and holds a Master´s degree in International Trade. She has more than 15 years of teaching experience, and has worked as a professional in the Commercial Relations Department of the Ministry of Foreign Trade as a negotiator and in the field of commercial relations. Likewise,, she has performed joint projects with Procolombia (former Proexport) in international market intelligence for more than ten years and in the Federation of Coffee Growers in the marketing division, among other positions. She has published articles related to intercultural negotiation and marketing in specialized magazines at the Sergio Arboleda University, CIC of the University of Monterrey of Mexico. She recently published her book "A Look at South Korea" Edited by the Sergio Arboleda University.

She has also performed consultancy services in the beekeeper sector for selling honey in the international markets. She is a professor at the Pontificia Universidad Javeriana and Sergio Arboleda University among others.

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OLGA LUCIA GRISALES TINOCO
 
 
Fotoolguita
 

Student Accompaniment Leader

 Professor of Green Marketing 

Sales Management and Branding I

She is a business administrator and holds a Master’s degree in Marketing and is a Specialist in Social Management. She has University level experience teaching Social, Administrative and Marketing subjects. She also has 12 years of experience at Sales Management companies. She has leadership skills, training, and development of creative and innovative proposals, through teamwork. She is an expert in the use of ICT tools as e-learning platforms. She has worked in non-profit entities and shared persistent, resilient and multicultural value management. She has an average level of English proficiency. She has skills in areas related to Strategic Thinking and Planning, Teamwork, Leadership, Learning and Adaptive Capability, Team Building, Team Motivation, Achievement Orientation, Organizational Change Management.

CAROLINA GARZÓN MEDINA
Fotocarolina
 

Professor of Consumer Psichology / Research Leader

Leader of the RAIM Academic Network

 

She is a psychologist with training and experience in the field of Organizational Psychology and Occupational Health, in the processes of Personnel Administration and Strategic Direction of Human Resources.

She has university teaching experience in the areas of basic and behavioral psychology, in organizational psychology, occupational, consumer psychology and market research, consultancy of thesis works at postgraduate level in the areas of market research.

She has the knowledge and experience in advanced data analysis for research in social sciences and consumer and market behavior: management of high level computer tools (SPSS, ATLAS IT, SPAD).She is a Specialist in occupational and organizational psychology; Specialist in consumer psychology and holds a master´s degree in Consumer Psychology.

She is currently the professor and coordinator at the Research Center of the school of Marketing at University Santo Tomás. She is the leader of the consumer and markets research group, leader of the line on deep consumer and market knowledge, coordinator of the neuro-consumer incubator of the school of Marketing.

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CARLOS ALFONSO PEREIRA
Foto Carlos
 

Professor of  Pricing
 

He is a business administrator, marketing specialist, finance specialist, and capital market specialist.

He holds an MBA, magister in business administration with emphasis on finance, candidate to Magister in Financial Administration. He has a certification in the Blomberg platform; he is a financial and business consultant. He has more than 6 years of teaching experience in several universities.

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LUZ DARY SERRATO BUITRAGO
FotoLuz dary
 

   Constitutional and Labor Law 

She is a lawyer graduated from the Sergio Arboleda University, a specialist and holds a master's degree in law from the same university; before graduating as a lawyer she was granted a degree in sciences of education in linguistics and literature. She has been a university professor since 2006 in both undergraduate and postgraduate courses teaching subjects such as: Organisms of the Colombian state, constitutional jurisprudential precedents, labor, family law, obligations, civil, management of commercial legislation and public and private contracting, law International, diplomatic, consular and protocol law, management of alternative mechanisms for conflict resolution and negotiation.

She has distinguished herself, not only as an adviser to national and international companies, but also as a consultant in both private and state companies; one of her last positions was to be private secretary to the Second Vice-Presidency of the House of Representatives and today she serves as an advisor to the (overseer) observer of the Colombian Conservative Party.

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ANGELICA SOFIA PULIDO GONZALEZ

 

Fotosofia

Leader of quality

Professor of Communication II, Promotion and Merchandising

Brand Strategy

Marketing and Advertising Professional, specialist in administration of educational computer science. Master in human resources management and Master in commercial and marketing management. Work experience of 14 years in the undergraduate and postgraduate education sector, and in communications and consulting. Person with a high capacity for commitment and leadership, with decision and initiative, excellent interpersonal relationships, dynamic, responsible and with humanistic potential.

My academic, human and labor training has focused on the development and implementation of useful didactics in the field of education. I am a professional, teacher and business consultant, committed to education, research, leadership and teamwork.

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SAMIR RICARDO NEME CHAVES
 
IMG 20210412 153744
 

Professor of Market Research 

Secretary of the degree options committee Faculty of Marketing

 
At this moment I am pursuing a Doctorate in psychology, specifically in the line of consumer psychology, with an emphasis on sociocultural consumer processes, I am also a master's degree in Consumer Psychology and my undergraduate training is a psychologist.
I have done international research stays at the Autonomous Universities of Madrid and at the Jaén University (Spain)
I have undergraduate and graduate teaching experience in areas such as consumer behavior, consumer sociology, as well as qualitative and quantitative research methodology. In another vein, support for the training process of researchers in the branding and e-commerce research hotbeds, where research related to the issue of brand value has been carried out, and characterization of the centennial population in Colombia.
My research interest covers the topics of consumer behavior, social psychology, brand, brand equity, construction of consumer preferences. My scientific publications cover topics such as symbolic consumption, social influence, personal finance, brand and brand equity.
Finally, I have been an evaluator of different publications and scientific works in different national and international universities.

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SARA CATALINA FORERO MOLINA
Fotosarita
 

Professor of Social Marketing
 

She is a business administrator and holds a Master´s in Administration from the Universidad Nacional de Colombia. She has been trained and has experience in teaching and researching in the areas of Marketing and Human Talent and consulting in market research.

She has teaching experience in courses such as Fundamentals of Administration, Personnel Management and Human Talent Management, Fundamentals of Marketing, Market Strategy and Market Research. She masters the subjects related to Social Marketing.

In addition, she was in charge of the coordination of the degree option on entrepreneurship, professor director of degree works and coordinator of the branding incubators in the Marketing School at Santo Tomás University

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MIGUEL ANGEL URREGO

 

MIGUEL URREGO

 Branding II

Market understanding professional with more than 14 years of experience in first party data analysis, marketing research and business intelligence.

Versatile to apply statistical and mathematical concepts to any business information need, through the use of quantitative analysis and data science.

Marketing specialist, Magister in business and professor of statistical vocation, with experience in companies in the real sector (Nestlé, Carvajal, Nielsen), and higher education institutions. Author of Natural Semantic Networks for brand image.

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JUAN SEBASTIAN GUTIERREZ

 

JUAN SEBASTIAN Gjpg

 

Student Accompaniment Teacher

Marketing Fundamentals and Product Strategy

 

PhD candidate in Communication at the National University of La Plata. Master in Business Administration with an Emphasis in Logistics Prime Business School - Sergio Arboleda University. Organizational Social Communicator Universidad Externado de Colombia. Experience in market research, sector analysis, strategic planning of organizations, strategic communication, strategic marketing, project management. Strategic decision making. Stakeholder analysis. Management indicators administration. Knowledge in SGC. Strategic Supply Chain Administration. Leadership skills, pressure management and conflict resolution.

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ANGELICA MARIA GUIZA RODRIGUEZ
FOTO ANGELICAsecre 

Faculty Secretary
 

A responsible, dynamic person with aspirations, spirit of self-improvement and goals based on the achievement of objectives; a fast learner and interested in fulfilling in an appropriate manner punctuality, honesty and responsibility in the different activities that undertaken.

Willing to comply with the different required functions, obligations and labor standards; presents with great enthusiasm, and thus becomes part of the fulfillment of goals.

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